3 Ways to improve Online Advertising
Online advertising involves increasing your presence both locally and globally, this practice has helped many businesses improve its brand and raise awareness for its services.
Ultimately these translates to increased income, I know of a few cases where CEOs invested in online advertising and fell $12,000 in debt yet many other cases where businesses invest as low as $200 and grow immensely in a short period of time.
“We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people”
Before we move on, KNOW THIS
• Online advertising is not entirely free. some aspects of it require little to no cash but that only applies when you do it yourself although I wouldn’t suggest such for a beginner, why? Because it’s easy to make mistakes that would cost you later on.
• You must be committed to your business and trust in your service before embarking on an advertising campaign.
• It is hard work, constant research and improvement is required, some experts liken it to professional courses like medicine where improving your knowledge base is prequisite and they’re not wrong.
• Some sectors of Online advertising take time to bear fruit and can be frustratingly painful for impatient beings but I assure you, it is worth the wait.
WHAT ARE THE WAYS TO IMPROVE ONLINE PRESENCE
1. PROPER ONLINE ADVERTISING RESEARCH
knowledge is power that’s unless you’re Cersie Lanister, you need to have a better understanding whether you’re going about it yourself or you’re paying an agency to do it for you, this would help you better know what form of Online Advertising you need, so you don’t just throw money down the toilet.
Scour the web for information on all forms of online marketing, some of the following methods can help you learn: –
• FIND BLOGS DEVOTE TO THE ONLINE ADVERTISING
A lot of websites and blogs major on providing information about online advertising, you will find a lot of helpful contents on Nesitek’s news field or visit some veterans like Neil Patel and also check out MOZ. These guys are guaranteed to put you on track and help you grow your local business.
• PAY FOR ONLINE COURSES
Platforms like Udemy and Openclassrooms offer basic to expert courses on various forms of online advertising. No need to go overboard with this as getting the basics should suffice in helping your decision making.
• HIRE AN AGENCY OR FREELANCER
There are so many freelancers and agencies waiting for you to contact them, a trick you could use is negotiate some sort of deal where he tutors you while he works on your campaign, this has a very practical application to it but not a very effective option so thread carefully.
2. ACQUIRE THE NECESSARY TOOLS
Farmers use tools such as tractors, doctors need scalpels or stethoscopes, the point of these tools is to assist its users accomplish its task much easier and achieve quick yet desired results. Online advertising has the same ring to it and the type of tools you use can shape the success of your campaigns. Some of these tools are: –
• A SEO OPTIMIZED WEBSITE
10 years ago growing an online business would have been a walk in the park, today the market is much more competitive and to outsmart your competition you need to go above and beyond, one of the first things you need in online advertising is a website and not just any website a Search Engine Optimized website, what this means is a website that would be picked up by Google, Yahoo and Bing. Although not compulsory, it is highly recommended, think of it as a virtual meeting place for your customers, it doesn’t have to be a sophisticated website but a webpage displaying your services, contact details, location, links to your social media pages and more.
• SOCIAL MEDIA PAGES
Who is not on social media? The Answer would be very few of your customers, the web is now patronized by almost 3.8 billion people and 80% can be found on social media, this is a treasure trove for online marketers and any business owner would be mad to ignore such opportunities. One of the best platforms to register with would be Facebook, they have 250m monthly users and help small and medium businesses increase its reach through ads and promotions, you could learn more about this here.
• OTHER THIRD PARTY ACCOUNTS
Google search console, analytics and webmaster tools are some of the platforms you can register for, other accounts like moz.com/freetools and google my business can be of great help.
These advanced accounts help you track your traffic, improve your keywords campaign and tweak your online advertising campaigns, I’d advise you hold off on this until further down the road where you have more information and knowledge to handle these accounts.
3. WHAT AGENCY TO TRUST
If you’re going for a digital marketing agency, who do you trust to oversee your ads campaign? The best advertising agencies are those who practice what they preach, If a marketer tries to sell a cleaning product but he or she looks tardy, it would be difficult to patronize such a marketer. An ads agency should have a high online presence; this is what they preach. The best of them would occupy the first page of any search engine queries and just like their search rankings so are their charges but this comes with the territory. I’m certain you would find something that suites your budget. These are just some of the basic and primary requirements to have in mind before embarking on an online marketing campaign. you can CONTACT US for more enquires or to begin your SEO campaign.